Small Enterprises in

 

 

 Shanghai

9^th Issue

（No.106）

Shanghai Small Enterprises Development Coordination Office           August 8^th, 2007

 

Main content of this issue: Small and medium enterprise service in Pudong New Area and Xuhui, Changning districts

 

General Introduction to Small and Medium Enterprise Service in Pudong New Area, 2006

 

In the past few years, the small and medium enterprises in Pudong New Area have undergone rapid development and are now playing an important role in the area’s economy, contributing significantly to the building-up of a harmonious, innovative, and internationalized Pudong. The major measures taken in 2006 to promote the development of small and medium enterprises and non-public economy are as follows:

1. Enhanced Policy Guidance

In 2006, the district government issued Opinions on the Further Promotion of and Guidance on the Development of Individual Businesses and Other Non-public Economy in Pudong New Area (Pudong Government (2006) No.82). The file provided 18 opinions on further clarifying the key industries to be proactively supported and improving the financing environment.

In 2006, the Pudong New Area Economic Commission and Finance Bureau jointly issued Management Way for Pudong New Area Small and Medium Enterprise Development Foundation (Trial) (No.40 Pudong Economic Commission (2006)). Pudong New Area established a 100-million development fund to support the growth of small and medium enterprises in five aspects such as guarantee system, service system, overseas market exploration and brand building.

Early in 2006, the area’s business association made the proposal, Suggestions on Further Improving the Business Initiation and Development Environment of Private Enterprises in Pudong New Area, which draw much attention from the leaders of the district and related government organs, leading to the investigation on private business and a report based on its result.

In June 2006, the new area’s Legislative Affairs Office, Development and Reform Commission, Economic Commission, collaborated in clearing out the documents that hinder the development of non-public businesses.

2. Paid Attention to the Comprehensive Service for Small and Medium Enterprises

2.1 The Establishment of “Promotions Service Center for Small and Medium Enterprises in Pudong New Area”

“Promotions Service Center for Small and Medium Enterprises in Pudong New Area” is the bridge that links the government of Pudong New Area and all sorts of social service agents, organizations and enterprise. It is also a public service organization solely devoted to the development promotion of small and medium enterprises in Pudong New Area. The center’s major task is the building, improving and integrating of six service interfaces namely, policy support, information consultation, financing guarantee, science and technology innovation, human resource and business communication. It has also set up a complaint window for small and medium enterprises in the new area’s Civic Center.

2.2 Promoted the Capital-Raising of Small and Medium Enterprises

The service center held three symposiums on capital-raising of enterprises to address the problem of difficulty in financing they are facing. The symposium invited people from all circles that are concerned with enterprise financing, and discussed on the possible measures and methods to promote the financing of small and medium enterprises.

2.3 Promoted the Informatization Construction of Small and Medium Enterprises

The service center is making preparation for the building-up of Pudong Small and Medium Enterprise Information Interface. It has held talks to Shanghai Enterprise Informationization Promotion Center, China Telecom, Shanghai Ideal Information Co., Ltd., etc. on the construction of information interface and has come about with several schemes. Moreover, it contacted the government organs such as the Pudong Industrial and Commercial Bureau for constructing small and medium enterprise databases.

2.4 Integrated Resources and Provided Service

We shall enhance communication and cooperation with related government organs, service agents, and industrial associations to serve the small and medium enterprises. Our cooperation with the municipal CPC committee and government includes our participation in the “Millions of IT Businesses Help the Informationization of Tens of Thousands Conventional Enterprises” campaign. And we joined hands with Pudong New Area Foreign Trade Association in hosting the promotion conference of Pudong capital-raising interface for the banking, credit, guarantee, and trade of export insurance. We also cooperated more closely with functional regions and communities, visited the management committees and economic department of the functional regions and communities to seek co-effort in promoting the development of small and medium enterprises. The business associations played a significant role in serving the non-public enterprises, guiding them to operate in line with norms and regulations, enhancing their sense of social responsibility and improving their own quality. In September, the service center singed cooperation and communication memorandum with Hong Kong Commerce Chamber of Small and Medium Enterprises in Hong Kong. 

（Economic Commission of Pudong New Area）

 

 

 

 

 

 

General Introduction to Small and Medium Enterprise Development Service in Xuhui District, 2006 

1. Development of Small and Medium Enterprises in the District

Up to the end of 2006, there were 14,145 private enterprises in Xuhui District, including 4,835 branches, increased by 16.0% from the previous year. Their registered capital amounted to 16,718.22 million RMB, 25.8 % more than the previous year. And the number of people employed reached 70,116, increased by 4.8% from the previous year. Among them were 11,811 individual enterprises, a 2.4% increase, employing 13,519 people, 3.9% more with an overall registered capital of 207.11 million RMB, a 1.7% decrease. Incomplete statistics shows that, in 2006, the sales volume of private enterprises is 5.671 billion RMB, 11.5% more than the previous, and that of individual enterprises is 1.002 billion RMB. By the end of 2006, 7833 private enterprises, or 84.1%, of all the district’s private enterprises, were in wholesale and retail, resident service and other services, accommodation and catering, real-estate, manufacture, culture, sports, construction, information transference, computer service and software industries, with an overall registered capital of 13,882.62 million RMB, which is 83% of the registered capital of all private enterprises. The number of individual enterprises in wholesale and retail, accommodation and catering, transportation, storage and postal service amounted to 11,601, accounting for 98.2% of all the individual enterprises in the district and 97.9% of the overall registered capital. 

2 Service for Small and Medium Enterprises in the District

2.1 Promoted Technology Progressing and Industry Upgrading

In 2006, Xuhui District worked hard to offset the influence to gross industry production caused by the relocation of large enterprises and further enhanced the foundation of industry operation and the independent innovation capability of its enterprises. And a batch of backbone enterprises with market potential, product development technology, and scale merit came into being. The district’s industry achieved a gross production of 51.04 billion RMB, among which 27.31 billion RMB came from by high-tech industries. And its industry sales volume reached 21.1 billion. The industry production-sales rate increase by 1.7 to 101.1%, earning 2.79 billion RMB profit and paid 2.4 billion RMB tax.

Throughout 2006, the district applied 18 programs of the “Shanghai Three Year Rolling Planning of Technology Introduction and Innovation” with an overall investment of 210 million RMB; declared technology introduction and innovation 18 special programs (5 for bio-medical industry, 8 for electronic information industry, 6 for new energy and new material development). Six of the district’s private enterprises were funded by Prosper the Municipality through Science and Education Industry Upgrading Guidance Project, double the number of last year. Fourteen enterprises were listed by the Self-Innovative Small and Medium Enterprises Directory. The district also applied to the municipality for four patent new products. And its seven enterprises are included in the city’s Independent Brand Nurturing Category. 

2.2 Promoted the Restructuring of Commerce and Trade Industries

In 2006, the major retailing enterprises carried out in-depth restructuring, brand introduction, and energy level elevation, and achieved great effect. The department store industry gained a 70.3% increase in profit throughout the year. And Xujiahui business area sales performance improved greatly. E.g., the Hui Jin Department Store introduced in Sephora store, a number of other top-notch makeup brands and the Guanya Watch City; Shanghai No.6 Department Store set its goal at building-up a clothing-oriented theme shopping center and adjusted the layout of its floors accordingly while adding some second-rate brands into its makeup department.  After riding itself of Fuan Department Store and introducing in 110 franchised stores, Grand Gateway brought in another 10 brands on its first floor, making an 20% adjustment in a single year. The sales volume of the seven major shopping malls, namely Oriental Department Store, Pacific Department Store, No.6 Department Store, Hui Jin Department Store, Grand Gate Shopping Center, RotiMon and Foxtown, within the business area has achieved 6.69 billion RMB of sales, 9.2% more compared to the previous year.     

2.3 Effective Promotion of the Energy Level of Modern Service Industry

In 2006, the district’s service industry achieved an overall business income of 49.72 billion RMB, increased by 31.5%. And 45.03 billion came from modern service industry, increased by 32.4% and accounting for 90.6% of all the income of service industry. In the 1+6 service industries, information, specialty, research and development service respectively earned 7.37, 20.37, and 7.35 billion RMB, taking 78% of the overall amount. Life and health, education and training, tourism and exhibition industry earned 3.35 billion RMB, increased by 12.2%. Financial Industry achieved a business income of 6.58 billion, 15.2% more than the previous year.

（Xuhui District Economic Commission）

 

 

General Introduction to Small and Medium Enterprise Development Service in Changning District, 2006

 

1. Promoted the development of “One Zone and One Product” project through “Three District Interaction”

The district has identified five sub-projects of the two major interactive projects, East China Textile Technology Park and the building up of Chinese Clothing Museum. The five sub-projects are as the following: Building-up Engineering Center for Industrial Use Textile, Building-up the Southern Headquarters of China Textile Industry Association, Forming an Industrial Chain through Investment Attraction Organizations and Favorable Policies, Building-up Digital Online Museum, and Building-up a University Exhibition Zone in Shanghai Mart.

2. Promoted the construction of Innovation Park

The district issued the Three Year Plan for Changning Old Industrial Factory Building Alteration and Reuse and Opinions on Enhancing the Management of Small and Medium Parks after 23 symposiums on the construction of various industrial parks. It also carried out evaluations on the performance of parks in operation. There are altogether 21 industrial and innovation parks in the district. Eight of the parks are acknowledged as “Shanghai Creative Industry Park”, three more than the previous year and account for 16% of the 50 ones awarded by Shanghai Economic Commission.

3 Promoted Technological Innovations by Enterprises

The district recommended two projects from the Shanghai Institute of Biological Products, namely the industrializations of influenza split vaccine and measles mumps combined vaccine, live as National High-tech Industrialization Projects. It also organized and guided enterprises to file six projects from biological and medical technology as well as modern business and electronic information as “Absorption and Innovation Projects for Introduced-in Technology”. Intellectual property right lectures were held to promote the awareness of intellectual property right throughout the district and facilitated the application of Gaoluo Company as model intellectual property right company. Two important files, including Construction Plan of Changning District Level Enterprise Innovation Center in 2006 and Changning Enterprise Technology Center Qualification Method, were issued to prepare for the identification of district level enterprise technology centers. The district took part in the establishment of “Prosper the City through Science and Education” Examining Target System, contributing 7 of the 22 Innovation Policies that were also implemented in the district. Financial supports to “Famous Brands of Shanghai” and “City Level Enterprise Technological Centers” were duly delivered.

The district did well in applying for industrial investment projects. The Linkong Economic Park No.6 Land Project was launched to build up the Hongqiao Science and Technology Building. The district assisted in the application for three “Prosper through Science and Education” Industrial Upgrading Projects with an overall investment of 90 million RMB. It also helped in applying two Ministry of Commerce “Textile Restructuring” Projects. It provided the enterprises guidance in foreign equipment importing and domestic equipment sourcing in line with the policies and compiled rolling planning for investment in industrial and commercial fields. The district backed Ruihua Group’s “Environment-friendly, Energy-efficient, variable-frequency-driven electric bicycle” project by inviting related municipal government organs to clear obstacles and propelling its research and development.

4 Accelerate the Development of Commerce

4.1 Progressed in the construction of Tianshan Road Commercial Street and the second phase of building-up Dingxi Road.

The district issued Thoughts on the Positioning of Functions and Types of Operation of Tianshan Road Commercial Street and Instructional Opinions on the Positioning of Functions of Tianshan Road Commercial Street and established Tianshan Commercial Street Workgroup to help enterprises solving their problems. The commercial street also held enterprise sodality for them to communicate their respective positioning of function and business information. It further promoted the second phase of Dingxi Road construction, forming implementation and pattern design schemes. Six enterprises’ type of operation was adjusted.   

4.2 Promoted the Construction of Business Integrity System

The district established and improved its business integrity system, cracking down illegal promotion and launching integrity-building activities. It recommended Beijing Tongren Temple, Pretzel Plus West Suburb Shopping Center to be the third group of intellectual property right protection trial companies. Renshou Temple, Zhihe Temple, and Tianshan Restaurant in Yu Garden applied for old brand enterprise of Ministry of Commerce. Eight department stores are recommended to join the grading of Ministry of Commerce. The district also reviewed and re-examined 24 enterprises that participated in the “Changning One Hundred Integrity-based Enterprises Program”.

4.3 Promoted the Marketing of Commercial Enterprises

The district built up a statistics network for key commercial enterprise, sampling and analyzing data every month. On the occasion of grand holidays, it guides the large commercial enterprises for their preparation and planning of promotion campaigns. Moreover, it worked hard in adjusting commerce structure, introducing quality brands and creating fine operating atmosphere. According to sample statistics, the market of Changning district during major holidays including New Year’s Day, Lunar New Year’s Day, Labor Day, and National Day increased respectively 20.8%, 10%, 12.5% and 13％ from the previous year.

4.4 Kept Working on Follow-up Services for Key Enterprises and the Review of Business Projects

This district improved its service to key enterprises and paid 80 visits to 22 key enterprises, conducting follow-up services particularly to Regent, Shanghai Tobacco Group Corp. Logistics and Maxdo to help them adjust operation structure. After the adjustment, Regent achieved a sales volume of 462.14 billion RMB from January to August. Meanwhile, it carried out policy propaganda to the creative enterprises, informing them of the 22 Innovation Policies. Moreover, the district had 15 commercial projects to be reviewed, 6 of which were newly built projects, 4 were new project construction design and 5 were other projects of various kind.

4.5 Held “Fashionable Changning” activities as part of Shanghai International Fashion Culture Festival

This series of activities has become an integral part of Shanghai International Fashion Culture Festival and won extensive social response. In 2006, Changning hosted 18 activities, 72 percent of all the events. The greatest features of this festival are interactivity among the three districts and among the designer, producer and buyer. The theme of the festival was very novel. It highlighted Chinese Garments, inheriting and developing traditional culture. The Fashion Show held in Pretzel Plus’s West Suburb store brought fashion culture into neighborhood.

5. Further developed exhibition industry and tourism

5.1 Integrated Resources to expand and promote the characteristics of Changning District

The district successfully hosted the part of Changning of 2006 Shanghai Tourist Festival. It launched five theme events namely, “Night of Gome——Opening Ceremony of the Changning Part of 2006 Shanghai Tourist Festival”, “Paint 2010, the Fine Art Exhibition of World’s Little Masters to Welcome Shanghai Expo”, “Happy Family” and “Treasure Travel——Changning Museum Free Open Day.” Those activities brought fun and delight to nearly one hundred thousand of local residents and tourists home and abroad. The “Colorful Zhongshan Shopping Festival” staged by the government integrated the various resource in the Zhongshan Park area and attracted a great host of enterprises. The Series Activities of “Little Masters” Visiting Revolutionary Sites ended in perfection with a summary and honor ceremony. The district also promoted itself in Tourism Exhibition and Leisure Expo, distributing the Fashion Changning——Leisure and Travel Map of Changning District, Shanghai. During the Changning Week of Leisure Expo, it based its promotion under the theme of “Fashionable Changning, Land of Vitality” to highlight its Hongqiao Foreign Trade Center and Zhongshan Park Commercial Center. A quick-response interaction system was built for the exhibition industry of Hongqiao Area with specially appointed liaisons for coordinating the effort from all sides, safeguarding the environment so that the exhibitions can be held in success.

5.2 Enhanced Management and Promoted Service Level

The district did well in maintaining good environment for the tourist industry. All the 62 travel agencies signed Quality Service Guarantee. Five Rules for Industrial Environment System Construction and Travel Quality Supervising System are implemented. It also tightened its management of travel agents, hotels and hostels, pioneering the city in adopting the serial number management system for travel agencies. Professional training programs were offered to improve the comprehensive quality of the tourism workforce. The district also organized a studying session participated by 60 travel agency managers for Travel Agency Quality Service Guarantee to enhance their legal awareness in operating. The travel guides of lower than medium qualification were organized to participate in the training and examination for annual review. The district also held excellence selection activities such as the 2^nd Top 10 Guide Competition, and proactively joint in the National Advanced Individual and Group in Tourist Industry, to honor the advanced individuals and groups. The district made more efforts in coordinating with other departments to cark down illegal deeds and activities. It will continue to innovate working methods, strengthen service functions, adhere to enterprise liaison system, and pay self-initiated visits to the grass-root enterprises to sample examine business documents and accounts to make good of its promise of top quality service.